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Raquel “Rocky” Egusquiza (pronounced _egg-oo-skee-zah_) is the Executive Director for the Miami Marlins Foundation. In this role, Rocky leads the Miami Marlins Foundation, with a focus on building strong partnership and engagement with the South Florida community. She acts as a liaison to the organization’s public affairs and community relations divisions as she creates, implements, and brings to market initiatives across the Foundation’s focus areas.
A talented corporate social responsibility, diversity, and business strategist, Egusquiza combines her political, business, non-profit, and media industry expertise to drive results. Prior to joining the Marlins, Egusquiza most recently served as Vice President of Community Affairs for NBCUniversal Telemundo Enterprises, where she oversaw corporate social responsibility, community engagement, and partnerships. Egusquiza created and implemented Telemundo’s award-winning corporate social responsibility platform “El Poder En Ti” (The Power in You) and worked closely with NBCU and Comcast’s external relations team to manage external community sponsorships.
She was previously with AARP as the Vice President of Multicultural Markets, creating and executing an organization-wide multicultural strategy to increase member awareness, engagement, retention, and acquisition across all AARP business units. Egusquiza was responsible for driving multicultural growth and also served as external spokesperson and an association representative for AARP's Hispanic initiatives in the community.
From 2001 to 2009, Egusquiza worked with Ford Motor Company, rising to Director of Community Development and International Strategy for the company’s fund. In her role, she managed corporate relations and philanthropic initiatives, and also developed international giving strategies for more than 200 organizations and programs. She also spent time with AT&T as Director of Government Relations for South Florida and then Vice President of Legislative Affairs, where she tracked key telecommunications business-related legislation and served as a registered lobbyist with local, state legislative, and executive branches of government.
A native of Miami, Egusquiza earned a Bachelor of Arts degree in Political Science from the University of Miami and an Associate of Arts degree from Miami Dade College. Her experience also includes time as Executive Director for the Dade County Legislative Delegation and as a Legislative Assistant in the Florida Senate. She has served on the board of numerous nonprofits, currently as a Chair of the South Florida for Progress Foundation, Secretary of the Florida Education Foundation, a member of the Cuban American National Council, and the Kennedy Center Latino Advisory Board. Egusquiza has received numerous accolades for her work in the community, and is a former member of the board of the Girl Scouts of the USA and the Smithsonian Latino Center.